Andy Whyte. Founder/CEO, best-selling author, dad, human.
Outcome-oriented, results-driven. MEDDIC superfan.
From B-player to founder.
I'm the founder and CEO of MEDDICC, but before that, I spent 17 years as an individual contributor and sales leader.
There was a time early in my career when I felt like no matter how much work I put in, I was playing sales on hard mode while everyone around me was playing it on easy mode.
That was when I discovered MEDDIC and unlocked my full potential as a salesperson. It was like I went from a B-player version of myself to the A-player version.
I realised that while the best organisations I knew all used MEDDIC, nobody was talking about it. I started to write about it, and quickly found a keen audience.
Blog posts turned into a book, and the book turned into a bestseller.
Today, MEDDICC has helped over 100,000 people level up using MEDDPICC.
From entertainer to founder. Twenty years. One trajectory.
Founder & CEO · MEDDICC
Creative Director · MEDDICC MEDIA · 2022 — present - 2019 — 2021 MD, EMEA · Branch
- 2017 — 2019 Head of Sales · Poq
- 2017 Sales Director · Tealium
- 2015 — 2017 Account Executive · Sprinklr
- 2013 — 2015 Account Executive · Oracle
- 2008 — 2013 VP of Sales · ECI Software Solutions
- 2006 — 2008 Account Executive · ECI Software Solutions
- 2004 — 2006 Head of Sales · Everest Home Improvements
- 2004 Store Manager · Phones 4u
- 2001 — 2004 Entertainer & DJ · Potters Resort
Why AWJ exists.
AWJ is a notebook page that earned the right to be on a billboard. It's the public form of the journal I've kept in private — applied thinking from someone who's done both the work and the worrying.
Three pillars:
Sales — authority. MEDDICC, deal inspection, sales as a thinking discipline.
Founder — operator. Bootstrap SaaS, trade-offs under uncertainty, no theatre.
Human — truth. Controlled lessons from failure. The quality of your thinking determines the quality of your life.
If that resonates, the journal arrives Fridays.
FAQs
Frequently Asked Questions
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Who is Andy Whyte?
Andy Whyte is the Founder and CEO of MEDDICC, a sales qualification platform and methodology used by enterprise B2B sales teams worldwide. He is the author of MEDDICC: The Ultimate Guide to Staying One Step Ahead in the Complex Sale, with over 100,000 copies sold and a 4.7-star Amazon rating across 1,447+ reviews. Before founding MEDDICC in 2021 he spent 17 years as an individual contributor and sales leader at companies including Oracle, Sprinklr, Tealium, Branch, and Poq.
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What is the Andy Whyte Journal?
AWJ is a personal intellectual operating system, expressed publicly. It publishes one entry every Friday across three pillars: Sales (authority), Founder (operator), and Human (truth). Each entry is structured around a maxim, a single-line principle, and the essay behind it.
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What does Andy do?
Andy is the Founder and CEO of MEDDICC. He keynotes at sales conferences, sales kick-offs, and revenue summits for organisations including CrowdStrike, Microsoft, Amazon Web Services, and Dun & Bradstreet. He writes the Andy Whyte Journal weekly.
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How can I work with Andy?
For keynotes, sales kick-offs, and master-of-ceremonies engagements, see the Speaking page or contact him directly. For MEDDICC training, certification, and sales enablement programmes, visit meddicc.com. For ad-hoc questions or media enquiries, use the Contact page.
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How often does Andy publish?
One entry per week, every Friday. No noise.